BMW - 4in4 [2017]
4IN4. The BMW 4 Series in 4 seconds. A suite of intensely short films that dramatised the key features of the car: power, handling, a lower centre of gravity, a more aerodynamic body. Unmissable...and unskippable.
All executions drove to a bespoke 4 in 4 landing page on BMW.co.uk. Here, users could learn more about the 4 Series, or specific features like Launch Control in a unique digital experience. Allowing consumers to watch in real time at 4 seconds, or discover the engineering detail over an interactive, signposted 40 seconds film.
Our campaign for the BMW 4 Series has been included in the ‘inspiration’ section of Facebook’s global Creative Hub, created by Facebook to ensure creative agencies know how to get the most from the social platform.
Check out more on the FCB Inferno website here.
Campaign wrap film
YouTube Pre-roll
By being the first car brand to use the YouTube 6 second ‘bumper’ format, 4 IN 4 became unskippable.
Haptic Technology
Haptic technology allowed us to make 4 IN 4 even more engaging on mobile, by matching the sounds and action on screen with vibrations on your smartphone.
Films
Results
Selected by Facebook as a ‘best in class’ creative campaign for their Creative Hub
Over 10 million impressions across social media
Over 4 million views across social media, with an exceptionally high 50% view rate
Press