BMW - Get Out There [2016]
BMW xDrive is the most advanced intelligent all-wheel drive system that ensures maximum traction and exhilaration come rain, snow, mud or shine. xDrive is available on over 120 BMW models including saloons, coupés and hatches. Our integrated, global campaign will not only raise awareness of the technology and its availability across the range, but also establish it as a unifying proponent of BMW’s brand purpose – to further and heighten the joy of driving. The campaign broke in October 2016 in the UK and is running around the world on TV, in print, OOH, digital and social.
Print and OOH
Executions capture BMW xDrive vehicles in action and are accompanied by bold headlines which incite people to defy conventional 'wisdom' and Get Out There.
Press