Campari - The Cocktail Studio [2014]
The Cocktail Studio is a site built around flavour and finding a drink you will love with expert bartender knowledge.
At the core of this experience is a live dynamic brand that is generated by data on the fly depending on the users context within the site.
Drinks are identified by six flavour attributes which influence the colour and form that the dynamic brand takes.
Dynamic mark
The dynamic mark changes colour and texture depending on the character of every single drink.
Textures that feel organic and refined, subtle enough to allow for shifting colours and adaptable elements. Textures that evoke visual cues of a cocktail in both a literal and abstract way. The literal textures are to appeal to the senses while the abstract elements appeal to the intellect and evoke thoughts of sophistication.
Awards
Webby Award Honouree 2015 - Advertising & Media: Best Copywriting
Press
The Page