IKEA - Everyday [2014]

After exploring many beautiful, highly polished, formats such as online magazines and iPad apps, we came to realise that a practical, functional, democratic brand like IKEA doesn't need a fancy destination. What they needed was a simple, functional, creative platform. So we started a Tumblr.

Seasonal posts - Halloween & Valentines & Christmas

IKEA hacks - the many with the possibilities of IKEA products

http://everyday.ikea.com/post/101793990287/7-different-ways-to-use-our-korken-range-1

http://everyday.ikea.com/post/101793990287/7-different-ways-to-use-our-korken-range-1

http://everyday.ikea.com/post/104876140488/7-clever-solutions-to-let-your-small-outdoor-space

http://everyday.ikea.com/post/104876140488/7-clever-solutions-to-let-your-small-outdoor-space

Home furnishing experience - position IKEA as the home furnishing expert by showcasing the variety of the range

IKEA DNA - IKEA heritage, philosophy and the people behind the brand

Clever solutions - spotlight individual products that solve everyday problems

IKEA porn - dramatic visuals of IKEA products to inspire creativity & boost demand

Website integration - Each post is accompanied by a 'Featured Products' carrousel for people to conveniently add items to their shopping list (and generate page views)

Press