Polaroid - The Imperfectionists [2023]
Perfection. It’s flawed. Yet we’ve become obsessed with chasing it. The filters. The AI-generation. The pixel-perfect images… But it’s all a trick of the light.
And there are those who see right through it.
For the flagship launch of the I-2 camera, we told the stories of three "Imperfectionists" (Coco Capitàn, Max Siedentopf, Kotori Kawashima), exploring their photography and creative philosophies.
Hero launch film
Kotori Kawashima story
Coco Capitan story
Max Siedentopf story
Design-wise, we let the camera and its results speak for itself, by showcasing the amazing I-2 photography and pairing it with high-end product photography that focused on the specific USPs the camera has to offer. Furthermore, throughout the campaign we included camera settings and played with a bokeh effect on headlines to get the community excited about the manual controls and all the possibilities that would offer.
On Instagram, we dove deeper into our 3 creator’s profiles and work.
On the microsite the camera's unique features were highlighted through amazing engaging and eye-catching animations - alongside our Imperfectionists' photography and stories.
The launch also included several workshops and hands-on POS experiences where the camera could be tested and explored. Professional photographers were present to provide all the tips and aid with the learning curve.
Press
https://www.awwwards.com/sites/polaroid-i-2
https://hypebeast.com/2023/9/polaroid-launches-new-polaroid-i-2-instant-camera
https://design-milk.com/introducing-the-polaroid-i-2-a-new-era-of-high-end-instant-photography/
https://www.techradar.com/cameras/instant-cameras/polaroid-i-2-review-advanced-but-expensive
https://www.wallpaper.com/tech/polaroid-i-2
https://www.theverge.com/2023/9/7/23861477/polaroid-i-2-instant-film-camera-fujifilm-instax-photography
https://www.fastcompany.com/90948442/polaroid-i2-manual-instant-camera
https://mymodernmet.com/polaroid-i-2-camera/