Polaroid - Reclaimed Blue [2023]
At Polaroid, they release a lot of super interesting, small-batch experimental rarities. This gives us a chance to come up with some extremely budget-friendly lil' concepts to help sell them.
The first: Reclaimed Blue
At the Polaroid R&D lab, a young scientist, Brian, invented an entirely new kind of film chemistry... by accident. But the experiment wasn't finished. Polaroid still needed to figure out what type of photography the film was good for....
Launch film
Photographer - Felicita Russo
Photographer - Bret Watkins
Results
Polaroid's fastest ever selling film, 24M+ views of the campaign video, 18M combined social media impressions, an excited community who loved a look behind the scenes & a lot of new Polaroid fans onboarded.