Nike - Holiday Cyber Week Style Guide Photoshoot [2018]

"Cyber Week" started Monday, November 19 and ends on Monday, November 26. Each day has a bespoke graphic language, colour palette and messaging across all digital channels, leading up to Black Friday, when Nike goes black; followed by neon on Cyber Monday.

MONDAY

CYBER-WEEK-DAY-1---MONDAY_2.jpg
CYBER-WEEK-DAY-1---MONDAY_3.jpg
CYBER-WEEK-DAY-1---MONDAY_4.jpg

TUESDAY

CYBER-WEEK-DAY-2---TUESDAY_3.jpg
CYBER-WEEK-DAY-2---TUESDAY_4.jpg

WEDNESDAY

CYBER-WEEK-DAY-3---WEDNESDAY_3.jpg
CYBER-WEEK-DAY-3---WEDNESDAY_4.jpg

THURSDAY

CYBER-WEEK-DAY-4--THURSDAY_2.jpg
CYBER-WEEK-DAY-4--THURSDAY_3.jpg

BLACK FRIDAY

CYBER-WEEK-DAY-5---BLACK-FRIDAY_1.jpg
CYBER-WEEK-DAY-5---BLACK-FRIDAY_2.jpg
CYBER-WEEK-DAY-5---BLACK-FRIDAY_3.jpg

SATURDAY

CYBER-WEEK-DAY-6---SATURDAY_1.jpg
CYBER-WEEK-DAY-6---SATURDAY_2.jpg
CYBER-WEEK-DAY-6---SATURDAY_3.jpg
CYBER-WEEK-DAY-6---SATURDAY_4.jpg

CYBER MONDAY

CYBER WEEK DAY 7 - CYBER MONDAY_1.jpg
CYBER WEEK DAY 7 - CYBER MONDAY_2.jpg
CYBER WEEK DAY 7 - CYBER MONDAY_3.jpg
CYBER WEEK DAY 7 - CYBER MONDAY_5.jpg
CYBER WEEK DAY 7 - CYBER MONDAY_6.jpg

ANIMATION