Polaroid - Now+ Launch [2021]

The first cross team collaboration campaign at Polaroid connecting PR, marketing and Product as an integrated launch telling the story of the Now+ as our most creative camera yet, by making art experiments collaborating with artists for each feature proving the camera capabilities.

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Social How to Guide

Product packaging

Including all graphics, photography, user manual, quick start guide, product PDFs from concept to DTP delivery.

Online User Manual