Polaroid x NikeSB Launch [2022]
The design is inspired by the iconic black and white polaroid camera designs and packaging. Like the iconic One Step camera. We re-imagined the Nike Swoosh from a Light Color theory perspective giving birth to the Spectrum Swoosh with overlapping colors to reveal the iconic Polaroid rainbow. The sneaker came with other wonderful details pulled of by the Nike team like Shoelaces in the 5 colors of the spectrum and other details we came up with like the red shutter button on the sole and an embossed Polaroid frame on the heel.
Early sneaker concept
To launch it, Nike SB and Polaroid linked up with two skateboarders who perfectly embody the creative, inclusive mindset of both brands: Sarah Muerle, female photographer and Nike SB skateboarder, and Brian Anderson, the legendary, first openly-gay skateboarder and fellow Nike SB teammate.
