Qantas - Out of Office [2016]
Recognising that millions of bland Out Of Office emails are sent out everyday to unsuspecting colleagues and friends, our latest work for Qantas sees the creation of a new Out Of Office Travelogue, which endeavours to take the once mundane experience to a whole new level with an interesting and fun way to connect via an Instagram feed.
The Qantas Out of Office Travelogue connects your email to your Instagram and updates your auto reply email with photos you select and tag with #qantasoutofoffice. When someone emails you while you’re travelling, they’ll receive an email showcasing the latest photos from your travels.
Results
$0 spent on media
Over 10,000 Out of Office Travelogues have been shared via email
Over 1000 images have been tagged on Instagram
Over 10 million people reached on social channels worldwide
100 million media impressions across the web via multiple publishers
Official endorsement from Instagram
Created a new digital sales channel
Created a new user generated content platform for Qantas to use for branded content
Awards
B&T Awards Best use of Real-Time Marketing 2017 - Qantas Out of Office
MFA Awards Most Innovative use of Media 2017 - Qantas Out of Office
AIMIA Awards Best Social or Content lead Marketing Campaign 2017 - Qantas Out of Office
Cannes Lions Bronze Direct 2017 - Qantas Out of Office
Cannes Lions Finalist (Cyber, Innovative use of Social, Brand Experience Social, Use of Social Platforms, User Generated Content) 2017 - Qantas Out of Office
Webby Awards Best use of Photography Nominee 2017 - Qantas Out of Office
Webby Awards Best use of Social Media 2017 - Qantas Out of Office
Webby Awards Digital Campaign Nominee - Qantas Out of Office
Award Awards Bronze Pencil - Qantas Out of Office
One Show Bronze Pencil (Innovation in UX/UI) 2017 - Qantas Out of Office
Press